
get a customized, comfy shoe in less than a day
Slip Optifit in, turn it until it sits tight, wait 24 hours, & enjoy a widened, optimal fitting shoe — it’s as simple as that.
eliminates pressure points & relieves bunions
Equipped with 5x removable spot stretching plugs, Optifit can be customized to specifically expand & eliminate pressure points, or tight spots – this prevents blisters, or makes tight, cute shoes wearable for feet with bunions.

works with all shoe types & fabrics
With its universal design, Optifit can be used for all types of shoes – sneakers, heels, boots, slippers, and even leather or sports shoes.
loved by over 28.430 customers worldwide & ..
98%
of customers mentioned it made breaking in their new shoes effortless & fast
95%
of customers reported unexpected, impressive results after 'waiting' 24 hours
92%
of customers said that the material feels high quality & that Optifit is intuitive & easy to use
Information collected via recent customer surveys.
developed, used, and recommended by Italian shoemakers
Over five years of research, testing, and close collaboration with expert shoemakers, we developed Optifit. It took five prototypes — and countless refinements — to get it just right.
"We’ve created something truly special with Optifit — it’s like having a professional shoemaker at home. It can reshape your shoes with precision, just like I would myself."
Stefano Bemer, New York (USA)
FREQUENTLY ASKED QUESTIONS:
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How to use it?
How to use it?
Step 1: Insert Optifit, then turn the knob clockwise to adjust the length and the hook clockwise to set the width.
Step 2: Leave in place for 24 hours.
Step 3: Remove Optifit and enjoy a perfectly fitted, comfortable shoe.
How long does shipping take?
How long does shipping take?
Our tracked worldwide shipping takes currently 5-11 business days.